Short, fun, recurring content doesn’t need to (and probably shouldn’t) be a hard sell to give your brand a lift. And it doesn’t need to break the bank either. Case in point: Pebbles Cereal.
Recently, the brand started working with artists, musicians, magicians, and a whole variety of entertainers to create a fun new content series just for kids. The show, called the Daily Yabba Dabba Doo, hits all the right marks to make it a really special content play.
It’s short – The format is easy and enjoyable to watch.
It’s fun – Experts teach kids breakdance moves and magic tricks, or tell stories or jokes.
It’s fitting – It makes so much sense for a children’s cereal to be making content for kids.
A focus on serving the customer, rather than simply selling to them, can go a long way as an approach for brand marketing. Things like brand sentiment and loyalty are buoyed by content like this – even if the content doesn’t make a hard sell of the product itself.
A savvy content series doesn’t need to spend your budget for the whole year. Pebbles put out a public call to grown-up makers, artists, and entertainers, offering a fair-yet-modest rate to anyone who could create fun content for their show. This wide open approach has given the show flexibility in format and content.